Artificial Atlas

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Luma AI

Video models with a Saudi-funded 2 GW cluster.

HQ
Palo Alto
Founded
2021
Web
lumalabs.ai
Camps
World models

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What it does

Luma started in 3D capture, became a video-generation company (Dream Machine, Ray), and now calls its models world models. Saudi Arabia's HUMAIN led its $900M Series C in November 2025 and is building it a two-gigawatt training cluster.

Camp membership over time

  1. dates not recorded
    World models
    Video generation rebranded as world models; $900M from HUMAIN plus a 2 GW cluster.
    Sources CNBC 2025-11-19

Capital

AmountKindValuationDateInvestorsSource
$43MSeries B Jan 2024 Andreessen Horowitz TechCrunch
$900MSeries C $4B reportedNov 2025 HUMAIN, AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners Valuation reported as upwards of $4B. CNBC

People

AJAmit JainCo-founder and CEO

General sources

CNBC 2025-11-19